Last Updated: June 13, 2011

Welcome to www.diettv.com (the "Website"), operated by DietTV, Inc., a Delaware corporation ("DietTV", "we", "our", or "us") with offices at 25 Wade St. Brighton MA 02135. This privacy policy (the "Privacy Policy") is intended to inform you about how DietTV collects and uses your personally identifiable information ("PII") and other information in operating the Website.

How does the Website Work?

The Website enables anonymous visitors to the Website ("Visitors") to browse the Website, and Visitors who register with the Website ("Registrants") as described in DietTV's terms of use agreement located at www.diettv.com/terms_of_use.php (the "Terms of Use") to make use of certain interactive Website functionality and/or purchase products through the Website. The terms "you" "your" and "yours" when used herein refers to either Registrants and Visitors or to both Registrants and Visitors collectively, as applicable.

By using the Website, you consent to the collection and use of your PII and other information by DietTV as described in the Privacy Policy.

How can the terms of the Privacy Policy be modified?

We reserve the right to change how we handle the information we collect and process through the Website, and to modify the Privacy Policy, in our sole discretion and at any time. You agree to review the Privacy Policy periodically to be aware of any such modifications. We will indicate that changes to the Privacy Policy have been made by updating the date indicated after "Last Updated" at the beginning of the Privacy Policy. A current version of the Privacy Policy is accessible via the footer of the Website's homepage.

What type of PII does DietTV collect from you and how do we use it?

Registrants need to provide us with certain PII in order to use certain Website functionality and/or purchase our products through the Website. For instance, a Registrant must provide us with certain PII in order to purchase our products, including without limitation such Registrant's name, email address, and payment information. Registrants also must provide us with certain PII in order to use certain interactive Website functionality, such as blogs, message boards, and writing reviews, including without limitation such Registrant's name (or another identifying name) and email address.

DietTV may provide your PII to individuals or entities who work on our behalf or with us. These individuals or entities may use your PII to help fulfill your requests in connection with the Website and to help us communicate with you about different services or resources offered as part of the Website. For example, we may transfer certain of your PII or other information to service providers and other third parties who assist us in operating the Website or who help us in executing a request made by you. To this end, we share your PII with our e-commerce provider in order to fulfill purchases made by you through the Website.

DietTV also may share your PII with third parties for direct marketing and/or other purposes, and you acknowledge that the handling of your PII by such third parties will not be governed by the terms of the Privacy Policy but rather by whatever terms and conditions may be provided by such parties. If you would rather us not share your PII with any third party for direct marketing purposes, please either (1) do not submit PII to us, or (2) indicate your desire for us not to share your PII with third parties for direct marketing purposes by submitting such a request in writing (an "Opt-Out Request") to us at: DietTV, Inc., 25 Wade St. Brighton MA 02135 as well as by electronic mail at optout@diettv.com.

Please note that it may take several weeks for us to comply with your Opt-Out Request, and that until we are able to comply with such request we may continue to use your PII as described in the Privacy Policy. Please note that after receiving your Opt-Out Request, we may continue to maintain your name and other PII to help us ensure that we can honor such a request, to communicate to you about your registration account, and/or for other purposes not related to direct marketing by third parties.

Please note that if we receive your Opt-Out Request after having shared your PII with a third party for direct marketing and/or other purposes or having otherwise transferred or disposed of your PII, we may not have the ability to control the use of such PII by any third party, and in such an event we shall not be liable or otherwise responsible, directly or indirectly, for any damages or loss caused or alleged to be caused by or in connection with the use of such PII by any such third party or resulting from any such transfer or disposition. If you are concerned about us sharing your PII with third parties or otherwise our transferring or disposing of your PII, you should not provide your PII to us.

Under what other circumstances may we release PII?

We may release your PII if we believe such release is necessary to comply with the law (e.g., a legal process or a statutory authorization) or a court order, to apply or enforce the Terms of Use, to protect our rights or property, to protect you from fraudulent, abusive, or unlawful use of the Website, or if we reasonably believe that a danger to any person or property requires disclosure of such PII.

We are free to assign our rights and obligations under the Privacy Policy, which will inure to the benefit of our successors, assigns and/or licensees. Without limitation of the foregoing, we may sell, transfer or otherwise share some or all of our assets, including without limitation your PII, with any parent company, subsidiary, affiliate, joint venture, as well as with a potential acquirer, including without limitation in connection with a merger, reorganization, or sale of assets or stock, or in the event of a bankruptcy. In each such an event, the PII we have collected from you may be one of the assets transferred to any such party.

Is information that I post to public areas of the Website private?

We may ask you for general statistical, non-PII about you and your interests. DietTV may also collect anonymous and aggregate information from you about your preferences in navigating the Website by using cookies, action tags and other methods. Cookies are small text files that identify your computer. We may use cookies to, among other things, monitor Website usage, customize Website features, identify your computer operating system and browser, and complete transactions. An action tag is a small, graphic image on a webpage that is designed to allow the website owner or a third party to monitor who is visiting a website by collecting the IP address of the computer to which the tag is sent, the URL of the webpage that the tag comes from and the time that such webpage was viewed. Action tags may be associated with cookie information. We may also use such anonymous and aggregate information for promotional purposes.

What other information does DietTV collect?

We may ask you for general statistical, non-PII about you and your interests. DietTV may also collect anonymous and aggregate information from you about your preferences in navigating the Website by using cookies, action tags and other methods. Cookies are small text files that identify your computer. We may use cookies to, among other things, monitor Website usage, customize Website features, identify your computer operating system and browser, and complete transactions. An action tag is a small, graphic image on a webpage that is designed to allow the website owner or a third party to monitor who is visiting a website by collecting the IP address of the computer to which the tag is sent, the URL of the webpage that the tag comes from and the time that such webpage was viewed. Action tags may be associated with cookie information. We may also use such anonymous and aggregate information for promotional purposes.

Do I have the ability not to be identified by DietTV?

Yes. If you do not want to be identified by us, you can set your browser to warn you before accepting cookies and refuse cookies when your browser alerts you to their presence. You can also adjust the settings in your browser to refuse all cookies. If you do not want us to have any of your PII, please do not submit any of your PII to us. Please keep in mind that if you refuse cookies you may not be able to use certain Website functionality, including without limitation purchasing products through the Website.

How do we store and safeguard information?

DietTV takes steps consistent with commercially reasonable industry standards to secure PII collected from you from loss, misuse, unauthorized access and destruction while under our control. However, please note that despite our efforts to protect PII provided to us, we cannot guarantee that such information will not be lost, disclosed or accessed by accidental circumstances or by the unauthorized acts of others.

Does DietTV provide links to other websites?

DietTV may provide links to other websites or resources of possible interest to you. The collection and use of your PII and other information by such websites shall be subject to the policies and procedures of such websites and not those contained in the Privacy Policy.

What are our policies regarding children?

The Website is intended for general use and is not targeted to anyone under thirteen (13) years of age. DietTV does not knowingly collect PII from anyone under thirteen (13) years of age. If we learn that we have unwittingly collected PII from anyone under thirteen (13) years of age, we will promptly delete such information.

Do we have a mechanism to address the removal of PII and complaints about the handling of information that we collect?

If you wish to remove PII that you have submitted to DietTV, please send us an email requesting such removal to info@diettv.com. If you have questions or concerns about any of our information collection or handling practices, please contact us at info@diettv.com.