New Online Community Taps the Wisdom of it's Members to Build
World's Smartest Virtual Water Cooler for Dieters


New York, NY - June 25, 2007 - DietTelevision (www.DietTelevision.com) today announced the launch of its online weight loss website, which harnesses the wisdom of the crowd and pioneers a new way for people to lose weight and get healthier. The online community is designed for anyone, on any diet or exercise plan, who is trying to lose weight. By aggregating the knowledge and insights of its members, DietTelevision.com can better help individual members reach their goals. This free, new and improved approach is integrated with live support, innovative tracking tools and insights from experts that make losing weight easier.


Social network and community sites have flourished on the Internet in recent years, changing the way Americans are interacting with each other and even the way they consume traditional media. DietTelevision.com is an early example of the next generation of online social networks because it enables people with a shared goal to be more likely to succeed individually.

"DietTelevision.com turns the traditional MySpace and Facebook model of communities about self-promotion on its head, and instead encourages dieters to create profiles that share successes, tips and encouragement in order to help other members lose weight," said Ken Seiff, CEO of DietTelevision.com. "We want DietTelevision.com to become the world's largest and most productive virtual water cooler for people who want to lose weight."


This "weighty" solution comes at a time when this nation faces a problem of enormous proportions. Two thirds of Americans are overweight or obese, and they are getting fatter every year. Americans eat enough Kraft Cool Whip annually to fill the Grand Canyon.¹ Just how do they stomach that? They wash it down with over 50 gallons of soda per person².

"The extraordinary amount of junk food that Americans are consuming is more than matched by the "diet" options they have available," said Dr. Steven Lamm, DietTelevision.com weight loss and health expert. "Those options are overwhelming and rarely work over a sustained period. At best, the consistency of this failure affirms that no one solution exists which works for everyone, and at worst, it indicates that advertised solutions often are nothing more than thinly veiled attempts to pick consumer's pockets. Diet Television's innovative approach tackles that problem by providing impartial, easy-to-use tools that are powered by its members for their own direct benefit."


DietTelevision.com debuts cutting-edge technology and tools that rely on the wisdom of its community, including the new mobile food tracker that uses voice recognition and lets dieters-on-the-go phone in or text in what they eat for automatic recording in their online food journal. As community members use this technology, the tool will get smarter and more effective.

DietTelevision.com recognizes that everyone's body work differently and that their is no single diet plan that will work for everyone. By collecting and aggregating the knowledge of its community, DietTelevision.com has built DietFinder^SM, the first automated tool that identifies the diet programs which best match each member's individual goals and preferences. Already, tens of thousands of members of the community have used this tool in pre-launch testing, insuring that it has the wisdom of the crowd.

For members who want to find and learn from people just like them, DietTelevision.com geometrically expands their social network. Dieters can search profiles by a variety of characteristics including location, gender, weight loss goal and age, making it easy to get tips from and connect with people who share similar problems and goals. As more community members build individual profiles, greater connections and sharing of knowledge will result.


"Since the benefit of a network is directly dependant on its size, we designed DietTelevision.com to support the broadest group of people possible," said Ken Seiff, DietTelevision.com CEO. "For us this meant four things: making sure it's free, making sure it works with all of the popular diets and exercise programs, offering state-of-the-art

tools, and last but not least, making it fun to use. The DietTelevision.com recipe for success combines equal parts of user and expert information with powerful tools, motivation and support, plus a healthy dollup of fun."


DietTelevision.com, a part of Diet Channel Network, Inc, offers a new and better "weigh" to lose weight. DietTelevision.com is built on the powerful idea that harnessing the wisdom of the crowd will help individual members more successfully lose weight and get healthier. The online Community is free and impartial, and is the first company to help dieters achieve weight loss goals on any popular diet and exercise program. By aggregating the knowledge and insights of its members, DietTelevision.com can better help individual members reach their goals. This free, new and improved approach is integrated with key insights from experts, live support and technologically innovative tracking tools. Ken Seiff, Internet veteran and former CEO and founder of the successful online retailer, Bluefly, founded DietTelevision.com in 2006.

NOTE: DietTelevision^SM, DietFinder^SM, and Exercise Finder^SM are trademarks of Diet Channel Network, Inc.

¹ University of Illinois at Champaign-Urbana, Kraft Unit Operations
² US Weight Loss and Diet Control Market, 8th Edition